Türkiye · Pre-launch · 2026
Berrak gerçekler. Kanıtlanmış sonuç.
Clear facts. Proven outcomes.
Türkiye's first product-first digital brand for men's sexual and metabolic health. Built on peer-reviewed science, written in plain Turkish, designed to displace a category dominated by folk remedies and anonymous clinic blogs.
A studio venture by Denis Zheleznyak, operated through SAPLANAT Ltd. Şti.
01 · Thesis
A category waiting for an honest brand
Roughly one in three Turkish men reports premature ejaculation. The clinical IELT average in Türkiye is 3.7 minutes against a global 5.4. Performance anxiety is mass, persistent, and quietly catastrophic for relationships and self-image.
Yet the information environment is saturated with snake oil. Major newspapers — Posta, Milliyet, Sözcü — publish lists of "natural cures": garlic, ginger, honey-and-menthol. Hospital chains run sağlık rehberi blogs as funnels for in-person urology consults. Solo doctor-bloggers convert SEO traffic into clinic appointments.
Nothing in the middle. No Hims, no Roman, no Numan. No editorial product-led brand that meets a Turkish man where he already searches: at 1 a.m., on his phone, looking for an honest answer.
“Most men would rather endure a health problem than visit a doctor.” — Sokratis Papafloratos, Numan founder. The pattern is universal. In Türkiye it is louder.
02 · Market
Quiet demand, loud supply of misinformation
We are not creating a category — we are formalising one that already moves billions of liras through informal channels: pharmacy spend, marketplace supplements, off-label imports.
TAM · SAM · SOM
03 · Product
A platform with three layers, built in order
Not a blog. Not a shop. Not a clinic. A trust-driven funnel where editorial earns attention, diagnostics qualify intent, and curated commerce monetises the relationship — eventually with private-label supplements and licensed telehealth.
Editorial
Top of funnel. Always free.
- Long-form essays on men's sexual and metabolic health
- Mythbusting series — explicit teardown of folk remedies
- Clinical glossary in plain Turkish
- Berrak Posta — weekly newsletter
Diagnostic
Mid funnel. Personalised.
- Berrak Test — 15-25 question performance assessment
- Libido, sleep, stress and pelvic-floor sub-tests
- Personalised PDF report with content + product paths
- No clinical diagnosis claims, no medical advice
Commerce + Care
Bottom of funnel. Phase 2 onwards.
- Curated marketplace — 30–50 vetted SKUs (affiliate)
- Private-label supplements (TİTCK gıda takviyesi)
- Topicals (geciktirici sprey, lidocaine spray)
- Telehealth — partnered urology / andrology clinic
Architecture deliberately mirrors Hims (US), Numan (UK), Manual.co (UK / BR). What is new is the locale, the regulatory path (TİTCK + KVKK), and the operational chassis — SAPLANAT Ltd. Şti., already running e-commerce on Trendyol and Hepsiburada.
04 · Roadmap
Four phases. No category jumps without a foundation.
Foundation
Editorial only. 60+ posts across four topic clusters. Newsletter, Performance Test MVP, lead magnets. Solo + AI pipeline. Target: 30K monthly visits, 1.5K subscribers.
Pilot revenue
Curated marketplace (affiliate). First Akademi course ("Erken Boşalma Kontrolü, 4-week program"). 120+ posts. Target: ₺60–150K MRR.
Private label + telehealth
3–5 SKUs under BERRAK label, TİTCK-registered. Partnered telehealth with licensed urology clinic. Subscription supplements, lab-test bundles. Target: ₺500K–1M MRR.
Scale
Mobile app, couples segment, regional expansion (Azerbaijan, Uzbekistan, Kazakhstan — Turkic-language adjacencies).
05 · Edge
Why now, and why this team
Operational chassis already exists
SAPLANAT Ltd. Şti. is a live Turkish entity with VAT, banking, and active e-commerce on Trendyol and Hepsiburada. Phase 1 needs no new legal setup, saving 1–3 months and ~$5K versus a green-field launch.
12-month head start before global brands
Hims, Roman, Numan and Manual.co have not entered Türkiye as of 2026. By the time they consider it, BERRAKMAN will hold a content archive, an email list, and AI-citation footprint that is expensive to displace.
AI-native content pipeline
Editorial production runs on a multi-agent stack (Claude, DeepSeek, in-house orchestration) with human quality gates. ~5 hours/week of founder time produces ~10 posts/month at proofreader-grade Turkish.
Regulatory path is mapped
TİTCK gıda takviyesi notification: ~$200–500 per SKU, 1–2 months. KVKK compliance pattern reused from existing operations. No medicaments, no compounded drugs, no shortcuts.
06 · Adjacent ventures
One studio, parallel category bets
BERRAKMAN is one of two intimate-wellness ventures incubated in 2026 by the same operator and the same content infrastructure. The second targets a different market, a different audience, and a different aesthetic — but the editorial spine, AI pipeline, and compliance discipline are shared.